Dec 14
4
Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place. To realize the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction
See the original post here:
6 Steps to an Optimized and Socialized Content Workflow